Twenty suggestions, built from your brand profile and what’s moving on social right now. Approve the ones you like and give them a slot; reject the rest — every rejection teaches next week’s batch.

Everything you’ve approved, in publish order. Auto-publish switches on per platform as API access lands — until then Social Set holds the schedule and you post at the marked time.

Every review your crew earns, in one inbox — and the ask that generates them. Google, Facebook and Yelp land here automatically once their channel is connected; anything you log by hand is marked so the numbers stay honest.

Where the work actually comes from. Log a lead against the post, channel or campaign that produced it, then drag it across the board as it moves. Attribution is the number that justifies everything else on this deck.

Email and SMS sequences that run beside the social calendar — win-backs, seasonal offers, review asks at scale. Build and schedule them here; Social Set holds the send until a delivery provider is connected.

This is what the AI studies before it writes anything, and where you tell Social Set which accounts it’s allowed to speak for. The sharper this is, the more the weekly twenty sound like you.